Highway Public Information Specialist – Kanawha County
Nature of Work
The Highway Public Information Specialist position performs full-performance level work writing, editing, and producing a variety of educational, informational, and promotional multimedia materials for the Employee Information section. The specialist may plan and participate in public hearings and press opportunities; and communication with various media sources will be frequent. Performs other related duties as required.
Pay Grade: 14
Typical Duties and Responsibilities
• Writes and edits brochures, newsletters, departmental publications, consumer and other informational materials; prepares or assists with the preparation of graphics compositions and layout
• Collects information from a variety of sources and writes news releases covering regular and periodic activities of the department or division for daily and/or weekly newspapers and for non-print news releases
• Obtains story and feature materials through personal interviews with officials and others
• Plans and participates in public hearings, and press opportunities
• Produces and presents, under direction from supervisors, radio and television programs and slide presentations concerning educational, informational, or promotional activities and services
• Creates high-caliber interactive design, codes and tests communication campaigns for the Web, online advertising and other new media delivery modes, such as PDA’s, podcasts or blogs
• Composes layouts for web and online campaigns
• Interprets marketing strategy, objectives and client goals into visual design using a variety of graphic and art media to create professional and effective results
• Participates in the development and execution of online marketing strategies
• Answers correspondence and telephone calls pertaining to promotional, informational, or educational matters
• May assign and lead work of professional and/or clerical staff
• Attends public meetings and events to gather information for materials written
• Established rules, regulations, and procedures will be used to solve a variety of routine problems and answer a variety of standard questions. The work product or service affects the design or operation of systems, programs, or equipment
• Travel may be required; therefore, a valid driver’s license may be required.
Required Skills and Knowledge
• Knowledge of the methods and techniques of journalism as it applies to publicity materials
• Knowledge of English grammar use, research techniques, and composition
• Knowledge of technical procedures used in writing, editing, printing, and marketing
• Knowledge of radio and television production techniques and programming
• Knowledge of division or department programs and policies, or of specialized field associated with an agency's educational and/or promotional programs
• Knowledge of techniques of graphics composition and layout procedures
• Knowledge of HTML, Adobe Photoshop, Illustrator, Dreamweaver/Golive, Flash and Image Ready, and Adobe Creative Suite
• Knowledge of online marketing trends (such as podcasting, blogging or social networking)
• Knowledge of composition and color theory/application
• Ability to organize and present a variety of informational and promotional materials in a clear, concise, and appealing format
• Ability to communicate easily and clearly, both orally and in writing
• Ability to lead and/or instruct other professional and/or clerical staff
• Ability to gather information by research, observation or interview
Required Education and Experience
REQUIRED EDUCATION
• Bachelor’s degree from a regionally accredited four-year college or university with a major in communications, fine arts, journalism, graphic design, marketing, public relations, English or related field.
• Substitution: Full-time or equivalent part-time paid experience in a public information dissemination field may substitute for training on a year-for-year basis.
REQUIRED EXPERIENCE
• One (1) year of full-time or equivalent part-time paid experience in a public information dissemination field.
• Substitution: Graduate studies may substitute for the required experience on a year-for-year basis.
To apply, click here: https://www.governmentjobs.com/careers/wvdot/jobs/2914689/highway-public-information-specialist-kanawha-county?page=3&pagetype=jobOpportunitiesJobs
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