Highway Public Information Specialist Trainee – Kanawha County
Nature of Work
The Highway Public Information Specialist Trainee produces or assists in the composition of a variety of illustrative graphic or photographic materials for educational, informational and promotional multi-media materials. Work closely monitored and controlled. Performs other related duties as required.
Pay Grade: 12
Typical Duties and Responsibilities
• Writes articles, brochures, newsletters, department publications, consumer and other informational materials; prepares or assists with preparation of graphics compositions and layouts.
• Collects information for and writes news releases covering regular and periodic activities of the department or division for daily and/or weekly newspapers and for nonprint news releases.
• Develops ideas into articles and other media, with input into style, format, presentation, and accompanying graphics.
• Researches and does revisions of promotional and informational materials.
• Creates high-caliber interactive design, codes and tests communication campaigns for the Web, online advertising, and other new media delivery modes, such as PDA’s, podcasts, or blogs.
• Composes layouts for Web and online campaigns.
• Interprets marketing strategy, objectives and client goals into visual design using a variety of graphic and art media to create professional and effective results.
• Participates in the development and execution of online marketing strategies.
• Answers correspondence and/or phone calls pertaining to public informational, professional, and educational matters.
• Attends public meetings and events to gather information for materials written; may conduct interviews.
• Established rules, regulations, and procedures will be used to solve a variety of routine problems and answer a variety of standard questions.
• Travel may be required; therefore, a valid driver’s license may be required.
Required Skills and Knowledge
• Knowledge of the methods and techniques of journalism as it applies to publicity materials.
• Knowledge of English grammar use, research techniques, and composition.
• Knowledge of technical procedures used in writing, editing, printing, and marketing.
• Knowledge of division or department programs and policies, or of specialized fields associated with an agency's or institution's education and/or promotional programs.
• Knowledge of HTML, Adobe Photoshop, Illustrator, Dreamweaver/Golive, Flash and Image Ready, and Adobe Creative Suite.
• Knowledge of online marketing trends (such as podcasting, blogging or social networking).
• Knowledge of composition and color theory/application.
• Ability to organize and present a variety of informational and promotional materials in a clear, concise and appealing format.
• Ability to use digital camera or video shoots; to direct original photo or video shoots.
• Ability to communicate easily and clearly, in writing and orally.
• Ability to gather information by research, observation, and/or interview.
Required Education and Experience
REQUIRED EDUCATION
• Bachelor’s degree from a regionally accredited four-year college or university with a major in communications, fine arts, journalism, graphic design, marketing, public relations, English, or related field.
• Substitution: Full-time or equivalent part-time paid experience in a public information dissemination field may substitute for training on a year-for-year basis.
REQUIRED EXPERIENCE
No prior experience is required. This is the entry level classification in this series.
To apply, click here: https://www.governmentjobs.com/careers/wvdot/jobs/2914432/highway-public-information-specialist-trainee-kanawha-county?page=3&pagetype=jobOpportunitiesJobs
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